— Art & Creative Direction
Social Media Holidays Calendar
How do people keep up with trends before they happen? A social media holiday planner is the perfect place to start.✨ We created a calendar that covers all holidays, from National Margarita Day 🍸 to Hug Your Cat Day 🐈⬛ (and everything in between) to help their audience create a fun yearly marketing calendar.
Concept
For us, social media is all about collecting moments. In light of the pandemic, we encapsulated some instants related to the months’ themes and paired it with phrases with our wishes for the new year.
The aim was to immerse our audience in joy, and surround them by the nature's beauty: lying on fluffy grass, breathing in the fragrance of spring flowers, and feeling the gentle caress of the fresh wind. Feeling free and without worries. A little paradise.
Illustrations
Concept + Art direction + Design Lead:
Martina Freyer
Creative director:
Chin Tan
Illustrator:
Elda Broglio
Copy:
Jillian Warren
Head of content:
Nikki Canning
* All rights reserved to Later
Hola! Fresh(er) is an independent design studio and creative practice led by Martina Freyer. We believe exploration is the key to discover fresh, disruptive and unexpected paths. Our cornerstone is the process of image-making, where we craft and evolve visual systems to seamlessly blend illustration, typography, color, and motion.
