The Later blog logs over 1 million sessions per month. As part of our collaboration, we redesigned the art direction for the share images that accompany each daily article across various channels.

Our strategy involved creating a structured categorization system for the content, including social commerce, analytics & reporting, social strategy, video, news Later’s tools and influencer marketing. In addition, we integrated the art directions to their standard campaigns, featuring courses and downloadable resources.

The primary challenge was to ensure that we could swiftly deliver a corresponding set of share images with each new article's publication. To address this, we implemented a streamlined briefing process and templates. This agile approach ensures that the blog maintains a consistently fresh appearance, functioning like a well-oiled machine that can handle daily updates effectively.

Designers:

Martina Freyer, Poppy Highton, Shireen Roy

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