Branding — Art Direction — Design
Later is Now
After Mavrck's acquisition of Later, we were challenged to rebrand under the Later name in six weeks, moving from Mavrck's corporate formality to a more refined and sophisticated image that resonated with enterprise businesses and social media professionals. The proposed rebrand aimed for a balanced mix of trustworthiness, relevance, professionalism, and a touch of fun and coolness.
This concept redefines why the company's name is Later. Brands don’t have time to wait to figure out what’s next on social, their customers are online right now, ready to buy. That’s why Later makes the future of social marketing available to you now. Because the best way to predict the future of social, is to create it today.
Embodying the essence of "Later is now" the design integrates the clock hands into a perfect "L" mirroring the first letter of the name. This subtle yet intentional visual element signifies the continuous nature of social media, operating 24/7.
The play on words — later, now, future — encapsulates our brand identity, showcasing a seamless connection between the immediacy of the present and the limitless potential of the future. In essence, our logo communicates that the power of Later is not just a promise for tomorrow; it's a reality accessible to you right now.
Developed with Valerie McEachen <3
* All rights reserved to Later
Hola! Fresh(er) is an independent design studio and creative practice led by Martina Freyer. We believe exploration is the key to discover fresh, disruptive and unexpected paths. Our cornerstone is the process of image-making, where we craft and evolve visual systems to seamlessly blend illustration, typography, color, and motion.
