Branding — Art Direction & Design
Later x TikTok
Later implemented some new exciting TikTok features: Auto Publish, Analytics, Conversations and Linkin.bio. For this product launch, we created an animated logo that combines both brands together, and a fun graphic system using TikTok’s UI symbols.
Later loves, plays, shares, plus = Later x TikTok.
Concept
Later Team
Director, Content + Brand:
Carly Gray
Creative Director:
Chin Tan
Design Lead & Art director:
Martina Freyer
Lead Copywriter:
Valerie McEachen
Content Marketing Coordinator:
Brittany Tapper
Sr. Product Marketing Manager:
Janine Jurji
Product Marketing Manager:
Maddy Wilson
TikTok Team
Integrated Marketing Manager:
Nina Skoko
Partner Manager:
Hannah Zweig
Lead, Partner Marketing:
Kimberly Wu
Events Lead, Partner Marketing:
Contessa Boorman
* All rights reserved to Later
Hola! Fresh(er) is an independent design studio and creative practice led by Martina Freyer. We believe exploration is the key to discover fresh, disruptive and unexpected paths. Our cornerstone is the process of image-making, where we craft and evolve visual systems to seamlessly blend illustration, typography, color, and motion.
