Branding — Art Direction — Design

Reel Talk

Reel Talk is a digital conference designed to inspire small business owners and creators to grow their audience with Instagram Reels. The 3 speakers hosting the event have billions of views, tons of engagement, and they’ve cracked the code to creating Reels their audience love.

This identity draws inspiration from the perpetual work-in-progress, brainstorming, and collage-making processes that humans engage in when tackling something new. The aim was to provide the audience with a backstage pass, offering a glimpse into the speaker's workbook—a showcase of how they assemble their ideas from the ground up.

Textures

Stickers

Poster

Landing page

* All rights reserved to Later

Made in Barcelona

Hola! Fresh(er) is an independent design studio and creative practice led by Martina Freyer. We believe exploration is the key to discover fresh, disruptive and unexpected paths. Our cornerstone is the process of image-making, where we craft and evolve visual systems to seamlessly blend illustration, typography, color, and motion.