Creative direction, editorial design & cover illustration
The Book of Names - Toyota
In continuation of Toyota's "Más que un Auto" campaign, which awarded owners personalized badges, we developed "The Book of Names." This book illustrates the stories behind these named vehicles and was launched in Los Angeles with immersive installations for select stories. It's a limited-edition, hardcover tribute to Toyota's Hispanic American customers, inviting them to explore and share their car-naming experiences.
From "Piñata" and "Gorilla" to "Magic Bus" and "Rocker," customers' imaginative vehicle names highlight their unique bond with the brand.
Hola! Fresh(er) is an independent design studio and creative practice led by Martina Freyer. We believe exploration is the key to discover fresh, disruptive and unexpected paths. Our cornerstone is the process of image-making, where we craft and evolve visual systems to seamlessly blend illustration, typography, color, and motion.
